Dubai Residential: The New Brand Identity for Dubai Holding Asset Management’s Residential Portfolio

The residential leasing portfolio of Dubai Holding Asset Management (DHAM), formerly known as Dubai Asset Management, has been rebranded as Dubai Residential, the company announced today. Dubai Residential’s portfolio has grown significantly due to this rebranding, which comes after Nakheel and Meydan were incorporated into Dubai Holding.

The company has been influencing the city’s residential leasing scene for more than 20 years, and the new identity represents a significant turning point in that journey. The action reaffirms the group’s dedication to improving Dubai residents’ quality of life and fostering the emirate’s ongoing growth.

Over 150,000 residents are served by the 40,000 homes in the portfolio, which is unified under the Dubai Residential brand. With strategic growth planned for the future, the rebranding furthers the company’s commitment to creating connected, future-focused communities, from upscale waterfront destinations to family-friendly neighborhoods.

“Dubai’s accelerated economic growth and urban development are evidence of our leadership’s exemplary vision, whose potential is recognized by residents, tourists, and visitors alike. As a business long committed to nurturing Dubai’s high quality of life, we stand at a crucial crossroads as the city evolves to meet the needs of its growing population and shape a sustainable, dynamic future,” said Malek Al Malek, Group CEO of Dubai Holding Asset Management.

“The strategic rebranding of our residential leasing portfolio marks a significant chapter in our group’s legacy as a creator of diversified, connected communities and captures the significant opportunities emerging in Dubai’s property market. This new identity reinforces our leadership in a competitive leasing landscape, solidifying our position as one of Dubai’s largest residential leasing portfolios. The move reinforces the vast reach of our portfolio, enhancing the pivotal role we have played – and will continue to play – in raising Dubai’s status as a sought-after destination.”

The group was founded in the early 2000s and has since expanded strategically, evolving into Dubai Asset Management. The integration of Meraas under Dubai Holding in 2020 marked a significant milestone, greatly expanding the market presence and influence of the residential vertical. With the addition of Nakheel and Meydan in 2024, the portfolio’s growth picked up speed, establishing the recently rebranded Dubai Residential as one of the city’s largest residential leasing portfolios, encompassing a wide variety of communities and a vast geographic reach.

Meydan Residence 1, Layan, Bayti Villas, Nad Al Sheba Villas, Dubai Wharf, Meydan Heights, The Gardens, Garden View Villas, Garden View Apartments, Al Khail Gate, Remraam, Shorooq, Ghoroob, Badrah, Manazel Al Khor, Ghoroob Square, City Walk Residences, Bluewaters Residences, and International City are now all part of Dubai Residential’s extensive portfolio.

This significant milestone in the group’s history is consistent with Dubai’s robust residential real estate market, which is expected to continue to see strong demand through 2025. According to industry reports, the emirate’s residential market is performing well. According to Savills, pro-business policies, easily accessible visa programs, and geopolitical stability are the main reasons why Dubai continues to lead the world in the growth of the prime rental market. More than 25,700 people moved to the city in just the first quarter of 2024.

This demand offers Dubai Residential significant growth prospects for its varied leasing portfolio, which serves corporates, families, professionals, and luxury homebuyers. Modern digital services, such as contract renewals, maintenance, and payments through a dedicated resident app, are among the special advantages available to residents. Along with value-added benefits like special discounts and offers from top streaming brands, service providers, retail hubs, and partners, community-based retail centers, sporting facilities, and events enhance the quality of life.

The brand’s visual identity is revised as part of the rebranding process, ensuring that all the assets come together under a single, unique brand. The move, which reflects the group’s dedication to innovation, intends to highlight its market dominance and strengthen its reputation as a major participant in Dubai’s cutthroat residential leasing industry.