Dubai's Branded Real Estate Sector to Launch 140 Premium Projects by 2031

By 2031, 140 branded real estate developments will be finished in Dubai, leading the world in both real estate investment and lifestyle.

According to Savills Global Residential Development Consultancy’s most recent assessment on the industry, Dubai has maintained its position as the world leader in branded homes.

The emirate maintains its dominance in the world because to its vibrant real estate market, allure of a luxurious lifestyle, and top-notch connections.

Branded real estate in Dubai

This places the city ahead of other major markets like London, Miami, New York, and Phuket.

There are currently 740 finished branded homes in 100 countries, and another 790 are expected by 2031.

Dubai’s capacity to draw in multinational brands and produce developments that serve a wide range of foreign clients is demonstrated by the city’s over 140 completed and planned projects.

These projects, which appeal to both luxury customers and investors, range from hotel-branded homes with five-star amenities to non-hotel partnerships with well-known designers.

Over the next seven years, the demand for branded homes is predicted to double globally, and the number of constructions will increase by 100%.

The market is anticipated to increase by an astounding 270 percent in the Middle East, which is likely to witness the most substantial expansion in this industry.

Dubai’s dominance in the area is uncontested, demonstrating its ability to successfully incorporate branded living into its vibrant, international environment.

Rico Picenoni, Head of Savills Global Residential Development Consultancy, claims that the idea of branded homes is expanding into new areas and becoming more diverse.

He said: “Over the next five years, we anticipate the entry of 60 new brands into the market, with branded residences expanding into regions such as Romania and Tanzania. The Middle East, and particularly Dubai, remains at the forefront of this growth, reflecting how the sector continues to evolve and adapt to the demands of a discerning global clientele.”

Andrew Cummings, Head of Residential Agency, Middle East, said: “Dubai’s position as the global leader in branded residences is no surprise. The city offers an unmatched combination of luxurious amenities, innovative architecture, and high-quality services, all of which resonate strongly with both end-users and investors.

“With nearly 140 branded residences projects, the emirate sets a global benchmark for how these developments can integrate seamlessly into a vibrant and fast-growing city.”

In 2024, hotel-branded homes will make up 79% of all builds worldwide, with two-thirds of those constructions falling into the premium market.

The Ritz-Carlton is the most well-known hotel brand, and Marriott International is the leading parent business.

YOO is the market leader for apartments that are not hotel-branded. One of the main reasons for Dubai’s unmatched success has been its exceptional ability to blend branded homes with its cutting-edge facilities, opulent extras, and lifestyle options.

According to Savills, Dubai will continue to have a competitive advantage in this market as long as there is a growing demand for premium branded properties.

Asia-Pacific markets like China, Vietnam, and Thailand are anticipated to challenge North America’s hegemony in the branded housing industry after 2031.

Nonetheless, Dubai is anticipated to maintain its dominance in the branded housing industry for many years to come because to its steady performance and strategic attraction to both investors and international brands.