Karl Lagerfeld Set to Make a Mark in Dubai's Branded Property Market

Another international fashion brand is about to enter the UAE real estate market. This time, the first project in the Middle East, 51villas at Meydan in Dubai, will bear the hallmark of Karl Lagerfeld’s design.

The previous villa developments were in Melaka, Malaysia; Marbella; and central Lisbon. In Macau, there is a branded hotel in addition to these.

Established by the renowned German designer and fashion icon Karl Lagerfeld, the brand has a partnership with Taraf, a division of Ys Holding situated in Abu Dhabi, and is also a developer of customized real estate projects.

“Karl was deeply fascinated and inspired by architecture,” says Pier Paolo Righi, CEO of Karl Lagerfeld. “Now his passion for innovative design lives on through this property in Dubai, where history and modernity converge.

“Homeowners and investors have an exclusive opportunity to access Karl’s unique vision of luxury living, with a new way to explore and experience his world.”

The 51 apartments will have between five and seven bedrooms, and their sizes will vary from 721 to 1,790 square meters.

“Residents have the opportunity to personalize their properties by choosing between two design options for the facade: ‘soft modern’ and ‘urban modern’.

“Each facade is married with the grand entrance, reminiscent of the Maison’s 18th-century charms, guiding residents towards a spiraling staircase,” says a statement.

Additionally, a “runway” that connects the villas to the “clubhouse and the luxurious surroundings” is a feature of the architecture that draws inspiration from the fashion industry.

The Luce on Palm Jumeirah, the Terrazzo Residences in JVC, and upcoming projects like the Terra Golf Collection and Cello are just a few of the upscale projects in the UAE that Taraf has completed or is currently working on.