Pininfarina Designs Dubai's Merred HQ Building

The award-winning global real estate developer Mered has revealed the opening of its new headquarters in Dubai Internet City, showcasing a 45-floor office building created by the esteemed architectural design firm Pininfarina.

According to a statement from Mered, the new office, which occupies 1,300 square meters, reflects the developer’s ongoing expansion and changing design philosophy while adding distinctive elements to highlight its distinct identity.

With a design concept centered on “Connection and Contrast,” the office space mirrors Mered’s iconic flagship building, the Iconic Tower. Visitors and staff are guided by layered spaces, which emphasize the brand’s commitment to cutting-edge design.

The sales area reflects the high standards of the developer’s upscale residences and creates an upscale atmosphere with neutral tones, Hungarian wood, and Hi-Macs acrylic stone.

The operational area, on the other hand, is functionally designed with darker tones and industrial materials to create a unique workspace.

On the new office, CEO Diana Nilipovscaia said: “As the UAE real estate market is set to grow to $0.76 trillion by 2029, our new headquarters in the central business hub of the region demonstrates our commitment to leading and shaping this growth.”

“This space, especially the mock-up room, offers a comprehensive experience for our potential buyers, giving them a true sense of life in the Iconic Tower. We are keen to continue our journey to bring the future of upscale living to life, blending cutting-edge design with world-class amenities,” she stated.

The developer has started construction on the Iconic Tower project and received approvals from important government agencies during the last year. It will be the tallest building in Dubai Internet City when main construction gets underway soon. The design and contractor procurement are almost finished.

With 310 opulent apartments and top-notch facilities, the tower is anticipated to be completed by Q3 2027.

Furthermore, Mered has purchased a premium 11,890 square meter waterfront plot on Al Reem Island, Abu Dhabi, which is among the best places to build luxury apartments in the nation’s capital.