Yas Holding Subsidiary Unveils Luxury Residence in Jumeirah

A new era of sophisticated living is being ushered in by the launch of a collection of premium residences in the center of Jumeirah Village Circle (JVC) by Taraf, the real estate division of Yas Holding, an investment group based in the United Arab Emirates.

The Cello will have a diverse selection of apartments that will perfectly capture modern living, ranging from open studios to roomy one- to three-bedroom homes and four-bedroom penthouses.

These residences, with their unique architectural designs and calm interiors, provide a smooth transition between work and play.

Located near Halfa Park & Community Park, Circle Mall, JSS International School, and Five Jumeirah Village, Taraf’s fourth project will offer a plethora of retail stores, restaurants, bars, and cafés. Additionally, nearby Al Khail Road and Hessa Street will provide easy access to the rest of the city for both business and leisure purposes.

With sizes ranging from 430 to 5,000+ sq ft, each property strikes the ideal balance between functionality and ambiance thanks to its signature attention to detail and comfort, it continued.

Yas Holding Group CEO Low Ping said: “Cello will be Taraf’s second project in Jumeirah Village Circle, growing our presence in this desirable location and deepening our roots in Dubai. As Yas Holding enters its second year in the real estate, our optimism in the constantly growing market in Dubai is as strong as ever, and we look forward to announcing further projects over the course of 2024.”

In addition to fitness centers and a multipurpose room, it features a large swimming pool, a kids’ pool, an outdoor movie theater, an outdoor gym, a zen reading area, and a barbecue area.

Taraf CEO Ahmad Shibel said: “Cello will place residents close to work, shopping and entertainment, yet also provide space to relax – harmonising with the tempo of modern lives. It promises not just a residence but a lifestyle, where every detail is crafted to exceed expectations.”

“Cello Residences will harmonize modern design with a dynamic facade, integrating LED lights for captivating nighttime displays. The rhythmic pattern of vertical fins and windows optimizes natural ventilation and lighting, enhancing sustainability,” he noted.

“Meticulously landscaped grounds and elevated podium areas offer tranquil communal spaces, connecting with nearby amenities. This urban oasis in JVC embodies contemporary living, emphasizing harmony and rhythm in daily life,” he added.